Curia Market Research
1. Business / Trading Name: Curia Market Research Limited (commonly known as “Curia”).
2. Company Number: 1486448.
3. New Zealand Business Number (NZBN): 9429035520337.
4. Entity Type: New Zealand Limited Company (registered company).
5. Business Classification: Market research and public opinion polling services (ANZSIC code M6950 – Market Research Service).
6. Industry Category: Professional services (market research and polling).
7. Year Founded: 2004 (incorporated 19 March 2004). Curia has been operating since 2004.
8. Addresses:
Registered & Physical Office: Level 3, 204 Thorndon Quay, Pipitea, Wellington 6011, New Zealand.
Postal Address: PO Box 13028, Johnsonville, Wellington 6440, New Zealand.
9. Website URL: www.curia.co.nz
10. LinkedIn URL: linkedin.com/company/curia-market-research-ltd
11. Company Hub NZ URL: https://www.companyhub.nz/companyDetails.cfm?nzbn=9429035520337
12. NZ Companies Office URL: https://app.companiesoffice.govt.nz/companies/app/ui/pages/companies/1486448
13. Social Media URLs:
Twitter/X: twitter.com/curiaresearch (Curia’s official account).
Facebook: facebook.com/curiaresearch (Curia Market Research page).
(No separate public Instagram; LinkedIn provided above.)
14. Ultimate Holding Company: DPF GROUP LIMITED
15. Key Shareholders: 100% of shares are held by Curia’s Ultimate Holding Company, DPF GROUP LIMITED. All of the shares for DPF GROUP LIMITED are held by David Peter Farrar. David Peter Farrar is the owner and principal of Curia.
16. Leadership: David Peter Farrar – Founder, Principal and sole Director. Farrar is the public face of Curia and oversees all research design and analysis. (No other executive directors are listed. Curia is essentially led by Farrar.)
17. Staff: Curia is a small specialist firm. It employs a core team of analysts and support staff (fewer than 10 full-time), supplemented by part-time polling callers. LinkedIn lists 28 profiles associated with Curia, and the company self-reports a size of “51-200 employees” (likely counting contractors/interviewers). Identified staff include data analysts and research assistants. (For example, LinkedIn shows junior analysts and interns in recent years.) The day-to-day operations remain centered around Farrar and a handful of staff.
18. Staff With Previous Government Roles: David Farrar himself has a background in government. He worked in the New Zealand Parliament for 8 years, holding research, communications and strategic roles, including serving as an Executive Assistant to the Prime Minister in the late 1990s. This experience in the Prime Minister’s Office and parliamentary research gave Farrar political networks and insights that he later parlayed into Curia’s polling services. (No other Curia staff are publicly known to have held government positions; Farrar is the primary link to government through his past political staff role.)
19. Past Employees: Little information is published about Curia’s former staff. No high-profile alumni or ex-employees are known in the public domain. Curia’s workforce has generally consisted of behind-the-scenes researchers. There are no public records of notable past employees moving on to prominent roles elsewhere. (This lack of disclosure is unsurprising given Curia’s small size and the confidential nature of political polling work.)
20. Clients: Curia has conducted research for over 300 clients, ranging from major corporations to non-profits and political groups. Notable clients (as publicly disclosed by Curia or the clients themselves) include:
New Zealand National Party: Curia has long been the polling firm for the National Party’s internal polls. (On Election Night 2014, National’s Leader and PM John Key publicly thanked “the best pollster in New Zealand… David Farrar, who got his numbers right!”.)
New Zealand Taxpayers’ Union: Curia conducts the Taxpayers’ Union’s regular public political polls (branded the “Taxpayers’ Union–Curia Poll”). These polls are commissioned by the Taxpayers’ Union and released to media almost monthly. (More on this important client below.)
Advocacy groups: e.g. Family First NZ (social-conservative lobby group). Curia has polled for Family First – its National Director Bob McCoskrie endorses Curia’s “professional and independent” approach in getting “reliable polling which can stand the scrutiny of the media”. Curia’s polling on social issues has been used by Family First in campaigns (e.g. surveys on smacking laws, gender issues, etc.). Another example is Citizens & Ratepayers (C&R), an Auckland local body political ticket – Curia did local government polling for C&R, as noted by former C&R councillor Aaron Bhatnagar in 2007.
Issue campaign groups: e.g. Guardians of the Golden Mile and Better Wellington (Wellington campaign groups). In 2023–24, Curia was hired to poll Wellington residents on contentious local transport policies. Better Wellington, a right-leaning advocacy group, commissioned a Curia poll on the Wellington mayoralty. Guardians of the Golden Mile (opposed to pedestrianising central Wellington) hired Curia for a survey in late 2023; Curia wrote and conducted the poll questions on the Golden Mile plan. These polls were later cited in media and political debates.
Corporates and industry associations: Curia’s disclosed clients include large multinational companies and NZ corporates. For example, Microsoft and Pfizer (both global firms) have used Curia’s market research services. Foodstuffs (one of NZ’s biggest grocery retail cooperatives) is listed as a client, as is the Pharmacy Guild (pharmacists’ industry body) and the NZ Bankers’ Association. Independent Liquor NZ (beverage company) has also engaged Curia; its CEO praised Curia for designing research that produced “highly credible results”. These corporate clients typically commission Curia for consumer or issue polling to inform business strategy or public relations.
Media and Communications firms: Curia has at times worked with media outlets or PR companies. It has done polling for newspapers (e.g. the Northern Advocate and Wanganui Chronicle regional papers) and for television (the TV current affairs show The Nation used Curia polling in the past). PR agencies like Ideas Shop and SenateSHJ have also been clients – Curia is praised by Dan Ormond of Ideas Shop for being “extremely responsive and insightful” in delivering key information on time.
Political candidates and campaigns: Beyond party contracts, Curia has polled for individual candidates. For instance, Nick Leggett, during his campaign for Porirua Mayor, hired Curia – Leggett said Curia was “bang on the final result” and affordable. Curia’s services have also been utilized by campaigns on referenda and legislation (on both sides of issues like the euthanasia referendum).
(Curia only discloses client names with permission or if the client has publicized the research. The above list is derived from Curia’s own “Clients” page and external references.)
21. Industries / Sectors Represented: Through its diverse clientele, Curia’s work spans political parties (government/opposition), advocacy non-profits, corporate business sectors, industry associations, and media organizations. It has conducted research in areas including: government and public policy (polling voter opinions for parties and lobby groups), social issues (for NGOs like Family First), finance and banking (Bankers’ Association), healthcare/pharmaceutical (Pfizer), technology (Microsoft), retail/consumer goods (Foodstuffs, Independent Liquor), local government and transport (Better Wellington, Golden Mile campaign), and media/polling for news. This breadth shows Curia operating across the professional services sector, specifically providing opinion research to influence decision-makers in both the public and private spheres.
22. Publicly Disclosed Engagements: Several of Curia’s projects have entered the public domain:
Taxpayers’ Union Political Polls: Curia’s most high-profile public engagement is conducting the Taxpayers’ Union’s monthly political polls, which are released to media and reported widely. These polls (often called the “Taxpayers’ Union–Curia Poll”) have become a fixture in NZ political coverage. For example, Curia’s polls have been cited by major outlets (Newshub, NZ Herald, RNZ, etc.) showing party support levels and public sentiment on government performance. This ongoing engagement has significantly raised Curia’s public profile over the last decade.
Wellington Golden Mile Survey (2023): The Guardians of the Golden Mile poll that Curia ran in 2023 became public after media scrutiny. The survey purported to show 66% of Wellingtonians opposed a car ban on the “Golden Mile,” but it was criticized for biased questions. The poll questions and results were later reported by The Spinoff, RNZ and other outlets, prompting public debate about the project’s support. The Research Association of NZ (RANZ) eventually ruled this poll breached their Code (discussed under Controversies).
Wellington Mayoral Poll (2025): In early 2025, Curia’s poll of Wellington mayoral preferences (commissioned by the Better Wellington group) became news when the NZ Herald obtained the full results. Initially Better Wellington refused to release it, but under pressure they provided it to media. The poll showed a challenger (Ray Chung) ahead of the incumbent mayor, which was covered in the Herald and on radio. This disclosed engagement highlighted Curia’s involvement in local body electioneering.
Referendum and Issue Polls: Curia has done polling around referendums (e.g. the 2020 euthanasia and cannabis referenda) and social issues, some of which have been cited publicly by clients. For example, Family First has released Curia-conducted poll results on topics like gender self-identification and hate speech laws as part of their lobbying. Likewise, Curia’s poll on gender-affirming treatments (April 2024) was mentioned in a complaint to RANZ, bringing that survey into the public record (via the RANZ investigation report).
Client Testimonials and Media Quotes: Curia’s website lists numerous testimonials and acknowledges clients by name, effectively disclosing those engagements. For instance, then-PM John Key’s quote in 2014 confirmed Curia’s engagement as National’s pollster, and quotes from advocacy leaders (Family First’s McCoskrie, lobbyist Aaron Bhatnagar, etc.) explicitly reference Curia’s work for them.
In summary, while much of Curia’s work is proprietary and kept confidential for clients, the firm’s polling for the Taxpayers’ Union, its political party work, and certain issue polls have been openly reported or acknowledged, giving a window into Curia’s influence operations.
23. Affiliations: Curia and its principal David Farrar have numerous notable affiliations:
New Zealand Taxpayers’ Union (NZTU): Farrar co-founded the Taxpayers’ Union in 2013 along with Jordan Williams. He served on its board for almost 10 years until retiring in July 2023. The Taxpayers’ Union is a politically active lobby group advocating for lower taxes and against “wasteful spending.” Farrar’s dual role as a Taxpayers’ Union co-founder and as owner of its polling contractor (Curia) tightly links the two entities. Even after stepping down from the board, Farrar stated he would remain an active supporter and donor of the Taxpayers’ Union.
Research Association of New Zealand (RANZ): Curia was a member of RANZ, the industry body for polling and market research, until 2024. David Farrar was a member of RANZ and Curia subscribed to the RANZ Political Polling Code. However, amid disputes over Curia’s polling practices, Farrar resigned Curia’s RANZ membership in August 2024 (see Controversies). Prior to resignation, Curia’s membership implied an affiliation with the professional standards of the industry. (Curia’s departure from RANZ effectively means it is no longer bound by that code of conduct.)
National Party of New Zealand: Farrar is a well-known National Party supporter and activist. In the 1990s-2000s he worked for National MPs and the Prime Minister, and he has been National’s pollster. While not a formal “affiliation” in a legal sense, Farrar’s personal ties to the National Party are strong: he started in politics as a Young National in the early 1990s and was running National’s internal polling by the early 2000s. National became Curia’s first major client when Farrar founded the firm in 2004. His blog Kiwiblog is openly pro-National. Thus, Curia is informally affiliated with the National Party through the partisan leanings and past employment of its principal. (National leaders have acknowledged Farrar as part of their team.)
Kiwiblog: David Farrar is the founder and editor of Kiwiblog, a long-running political blog. While Kiwiblog is not a corporate entity of Curia, it is effectively an affiliated platform through which Farrar disseminates political commentary and sometimes polling insights. Farrar’s roles as Curia director and blogger often intersect (e.g. he posts commentary on poll results, including Curia’s public polls, on Kiwiblog). Kiwiblog is influential in NZ’s right-of-center circles and can amplify Curia’s findings or the agendas of Curia’s clients (like the Taxpayers’ Union). In 2020, “Kiwiblog Limited” was registered as a company (with Farrar as director), indicating formalization of the blog; this makes Kiwiblog an affiliated business interest to Curia’s owner.
Jordan Williams & ACT Party Figures: Jordan Williams (Farrar’s co-founder of NZTU) is a close associate. Williams’ background includes ties to the right-libertarian ACT Party (he fronted the 2011 Vote for Change campaign alongside ACT-aligned figures). Farrar’s association with Williams and other ACT/libertarian activists means Curia sits within a broader network of right-leaning political influence.
In sum, Curia (via Farrar) is deeply enmeshed in New Zealand’s conservative and libertarian political ecosystem – formally through the Taxpayers’ Union and industry bodies, and informally via party allegiances and media presence.
24. Sponsorships / Collaborations: Curia does not publicly advertise any sponsorships of external events or awards. However, it has collaborative arrangements that effectively function as partnerships:
Taxpayers’ Union–Curia Poll Collaboration: Since 2014, Curia and the NZ Taxpayers’ Union have jointly produced a monthly poll series, always co-branded in media as the “Taxpayers’ Union–Curia Poll”. This is a formal collaboration where the Taxpayers’ Union commissions and promotes the poll, and Curia conducts it. The partnership is symbiotic: the Union gains credibility by having a professional pollster, and Curia gains public visibility and a steady contract. This ongoing joint project can be viewed as a collaboration aimed at influencing public discourse on politics.
Media Polling Projects: At times Curia has partnered with media outlets or shows for polls (e.g. the TV3 show The Nation used a Curia poll segment, and Curia has done special issue polls publicized by outlets like Stuff or NZ Herald). These could be considered ad-hoc collaborations with media organizations to provide content.
Research Industry Initiatives: Before its resignation, Curia’s involvement in RANZ meant it would have participated in industry-wide initiatives (conferences, code of practice development, etc.). For example, RANZ indicated plans to offer education on questionnaire design to members (partly in response to Curia’s issues). While not a sponsorship, Curia’s case spurred a collaborative effort in the industry to improve standards.
Curia itself does not host public events, conferences, or sponsor third-party activities as far as records show. Its “collaborations” have chiefly been in service delivery (like the poll branding with NZTU) and professional association participation.
25. Events (Organised by Curia): There is no evidence that Curia Market Research Ltd holds any public events or conferences in its own name. Curia’s role is typically behind the scenes, providing data for others’ events (e.g. presenting poll results at a client’s press conference). For instance, the Taxpayers’ Union often holds media briefings for its poll releases, at which Curia’s results are presented, but those events are organised under the Union’s banner. Curia has not been identified as the organiser of any standalone public event. (This low public profile aligns with Curia’s modus operandi as a research supplier rather than a public-facing organisation.)
26. Political Donations: Curia Market Research Ltd itself does not appear in public records of political donors, and David Farrar is not known for large personal donations to political parties. Instead, Farrar’s support tends to be in-kind (polling services, advice, activism) rather than monetary. One notable exception is his support of the Taxpayers’ Union: upon retiring from the NZTU board in 2023, Farrar explicitly said “I will…remain an active supporter and donor to the Taxpayers’ Union.”. Indeed, Farrar has likely contributed financially to the Taxpayers’ Union (a lobbying group) which he helped establish. This can be seen as an indirect form of political donation, given the Union’s partisan campaigns.
Additionally, through Curia’s discounted polling for certain causes or candidates, Farrar could be conferring value equivalent to donations (e.g. providing cut-rate polling to a sympathetic candidate). However, no direct donations to registered political parties by Curia or Farrar have been disclosed in Electoral Commission filings.
In summary, Curia’s influence is exerted more through services than cash. Farrar’s contributions are ideological and operational rather than writing checks to parties. The notable monetary trail is his continuing financial backing of the Taxpayers’ Union’s lobbying efforts.
27. Controversies: Curia Market Research and David Farrar have been involved in multiple controversies, primarily around polling integrity and transparency:
Breaches of Professional Standards (RANZ Code Violations): In 2023–2024, Curia was formally found to have breached the Research Association of NZ’s Political Polling Code of Practice on at least two occasions. One was the “Golden Mile” poll in Wellington (commissioned by Guardians of the Golden Mile). RANZ ruled in Feb 2024 that this survey violated the Code: “the Poll did not use wording that ensured fair and unbiased results”. RANZ noted the poll’s poor practices had “discredited” the research profession. Earlier, in mid-2023 when the poll went public, many had complained the questions were leading (e.g. emphasizing the NZ$139m cost of the project in the question). Farrar initially defended the poll as accurate, but RANZ’s Professional Standards Board disagreed, upholding a complaint that the poll’s methodology was not in line with accepted principles.
Another instance was a poll question on puberty blockers for youth (April 2024) which Curia conducted for an issue-based survey. A complaint to RANZ highlighted that the question was biased by referencing the UK’s ban before asking if NZ should ban puberty blockers. In Nov 2024, an independent RANZ subcommittee found this question indeed “was not consistent with accepted research principles… the wording being used is leading and has the potential to bias the response.”. The complaint was upheld. RANZ recommended sanctions if Curia ever rejoined, including publishing the findings and implementing better question design controls.
Lack of Transparency & Disclosure: John Tamihere (former Cabinet minister and Māori Party president) has been an outspoken critic of Curia’s polling practices. In early 2024 he accused Curia and the Taxpayers’ Union of breaching multiple RANZ standards by failing to publish required details of their polls. Specifically, the Taxpayers’ Union–Curia poll results often had only topline numbers released to media, while the full reports (with methodology, question wording, undecided percentages, etc.) were kept “exclusively to members of [the Taxpayers’ Union] Taxpayer Caucus” (i.e. high-paying supporters). Tamihere noted this violated the RANZ Code, which requires pollsters to publish full methodology and question wordings on their website for any public poll. Examples of non-disclosure included not revealing the number of undecided respondents, not providing the exact wording of questions, and not stating weighting or margin of error in initial releases. These omissions meant the media and public saw only the spin, not the full context – a transparency failure. Tamihere’s pressure prompted RANZ to investigate. By 2025, the Taxpayers’ Union began adding a methodology summary and disclaimer (acknowledging Farrar’s involvement) to their public releases, suggesting the criticism hit home.
Resignation from RANZ (Accountability Issues): In August 2024, David Farrar quit the Research Association of NZ preemptively, as RANZ was moving to discipline Curia. Farrar announced on his blog that he had “resigned from RANZ” to avoid dealing with “fighting endless complaints” about his polls. He portrayed the complaints process as being “weaponised” by his political opponents and argued that satisfying the professional body had become impossible. RANZ confirmed Curia’s resignation and, importantly, decided to continue the complaints process to conclusion despite the resignation. (This led to the independent panel findings in November as noted above.) Farrar’s resignation was controversial: effectively, he chose to remove Curia from RANZ’s oversight rather than potentially face suspension or sanction. This drew concern in the industry, as it set an example of a member walking away when faced with enforcement of standards. Some critics said Farrar “was forced to resign from RANZ over dodgy polls”, framing it as an avoidance of accountability. Post-resignation, Curia is no longer bound by RANZ’s code, which raises questions about self-regulation going forward.
In summary, Curia’s main controversies centre on integrity in polling: using loaded questions, insufficient transparency, and blending polling with partisan activism. These issues have provoked formal rebukes (RANZ) and public criticism. Farrar’s response – leaving the industry body – was itself controversial, suggesting a preference to avoid independent oversight. All of this paints a picture of a firm whose work product, while influential, has at times crossed ethical lines or lacked full openness.
28. Other Information of Note:
Founder’s Background and Platform: David Farrar’s personal background is integral to Curia’s story. He is a statistician by training and a self-described “polling geek” who wrote his first poll in high school. Farrar’s popular political blog Kiwiblog (est. 2003) predates Curia and established him as a prominent commentator. Kiwiblog often publishes analysis of polls (including Curia’s own polling average aggregator). Farrar’s dual role as both pollster and pundit is unusual – he actively shapes narratives in the media about the very polls he conducts, giving him multifaceted influence. For instance, Farrar regularly posts insights from Curia’s public polls on Kiwiblog, framing interpretations that often get picked up by journalists or read by political insiders. This self-amplification mechanism is an additional facet of Curia’s influence. It blurs the line between objective research and advocacy, as Farrar’s commentary invariably carries his political slant.
Services and Pricing Model: Curia’s business model includes offering omnibus polls and affordable packages for clients with smaller budgets. Farrar has prided himself on keeping polling services accessible; Curia’s prices are set to allow even “small organisations” to do quality research. This has allowed a wide range of advocacy groups (including fringe or single-issue groups) to commission polls that fit their narrative. In practice, it means Curia can rapidly field surveys on hot-button issues on behalf of lobby groups, injecting those findings into public debate. It’s a notable aspect because it democratizes polling – but also means more partisan or lobbying-driven polls in the public arena. Curia also monetizes its expertise via a Patreon newsletter offering detailed polling insights to subscribers. This indicates Curia is capitalizing on public interest in polls, beyond just client work.
Company Status History: Curia Market Research Ltd had a brief interruption early in its life – the company was removed from the Companies Register on 29 March 2007 (likely for administrative reasons such as failure to file an annual return) and restored on 6 July 2007. Farrar himself applied to the High Court for its restoration. Simultaneously, Farrar’s other entity DPF Group Limited (a personal consulting company he owns) was also restored. This is a footnote in Curia’s history, but it demonstrates Farrar’s active management of his business interests. DPF Group Ltd (incorporated 2003) still exists with Farrar as director, suggesting it could be used for other ventures or shareholding purposes (possibly holding shares in Curia or Kiwiblog).
Public Perception: Polling by Curia often becomes a political football. When Curia’s polls show results favorable to right-leaning narratives, left-leaning commentators sometimes dismiss them as biased. Conversely, when Curia polls have shown the left ahead (e.g. some Taxpayers’ Union polls in 2023 had the Labour Party leading), National supporters grew suspicious. This underscores that Curia’s brand is viewed through a partisan lens. Despite Farrar’s insistence that his methods are scientific, Curia struggles against a perception by some that it is not fully independent. That said, Curia’s results are generally in line with other pollsters on headline numbers, which has earned Farrar begrudging respect in polling accuracy (even critics note Curia’s published results are usually within the normal range of other polls). The controversy lies more in how those results are obtained and used.
29. Recipient of Wage Subsidy Scheme: Curia Market Research Ltd is not listed as a recipient of New Zealand’s COVID-19 Wage Subsidy. A search of the government’s wage subsidy database yields no record of Curia, implying the company did not apply for or receive wage subsidy support in 2020–21. This could be because Curia’s revenue was maintained (it continued polling work during the pandemic for political clients), or because it had too few employees to qualify for a public listing (firms with 3 or fewer staff were anonymised). In contrast, as mentioned, the New Zealand Taxpayers’ Union (Curia’s close affiliate) did take wage subsidies – specifically $60k in 2020 – which it later agreed to repay amid criticism. David Farrar’s own commentary acknowledged this with embarrassment. But Curia itself did not take taxpayer funds for wage support. Farrar’s business weathered the pandemic without tapping into that scheme, according to available records.
(It is noteworthy that Curia’s polling during 2020 was actually in high demand – e.g. the Taxpayers’ Union commissioned special COVID response polls – so Curia may have avoided the revenue collapse that hit other firms. Thus, Farrar was spared the optics of taking a subsidy that his free-market principles might frown upon.)
Sources
[1] Curia Market Research Limited – Company details (NZ Company No. 1486448, incorporated 19 March 2004), New Zealand Companies Office, https://app.companiesoffice.govt.nz/companies/1486448
[2] Curia Market Research Ltd – Official Website (“About” section), Curia Market Research, https://www.curia.co.nz
[3] Curia Market Research Ltd – “People” (David Farrar bio), Curia Market Research, https://www.curia.co.nz/people
[4] Curia Market Research Ltd – “Clients” page (list of clients and testimonials), Curia Market Research, https://www.curia.co.nz/clients
[5] Curia Market Research Ltd – LinkedIn Company Page (overview and employee information), LinkedIn, https://www.linkedin.com/company/curia-market-research-ltd
[6] John Tamihere, “Why is no-one questioning this?” (LinkedIn article on polling standards), LinkedIn Pulse, 18 March 2024, https://www.linkedin.com/pulse/why-no-one-questioning-john-tamihere-7rdkc
[7] “Taxpayers’ Union – Curia Poll: January 2025” (Poll results and disclosure notes), New Zealand Taxpayers’ Union, 17 January 2025, https://www.taxpayers.org.nz/25jan_tuc_poll
[8] “Taxpayers’ Union Co-founder Retiring After 10 Years” (Press Release), New Zealand Taxpayers’ Union, 7 July 2023, https://www.taxpayers.org.nz/co_founder_retiring
[9] “Taxpayers’ Union calls on all unions to pay back wage subsidy” (statement on COVID-19 subsidy repayment), New Zealand Taxpayers’ Union, 5 February 2021, https://www.taxpayers.org.nz/taxpayers_union_calls_on_all_unions_to_pay_back_wage_subsidy
[10] David Farrar, “Why I have resigned from the Research Association of New Zealand”, Kiwiblog (blog), 10 August 2024, https://www.kiwiblog.co.nz/2024/08/why_i_have_resigned_from_the_research_association_of_new_zealand.html
[11] Ethan Manera, “Wellington mayoral polling: Full Curia numbers released, Ray Chung ahead of Tory Whanau”, NZ Herald, 15 April 2025, https://www.nzherald.co.nz/nz/wellington-mayoral-polling-full-curia-numbers-released-ray-chung-ahead-of-tory-whanau/HEQSVY2Z65HEBGVBBZFY3IFWXA/
[12] Joel MacManus, “Who’s behind a bizarre new poll about Wellington’s Golden Mile?”, The Spinoff, 3 November 2023, https://thespinoff.co.nz/politics/03-11-2023/whos-behind-a-bizarre-new-poll-about-wellingtons-golden-mile
[13] Marc Daalder, “Taxpayers’ Union backed by tobacco giant”, Newsroom, 24 January 2019, https://www.newsroom.co.nz/2019/01/24/taxpayers-union-backed-by-tobacco-giant
[14] New Zealand Taxpayers’ Union – Wikipedia article, Wikimedia Foundation, https://en.wikipedia.org/wiki/New_Zealand_Taxpayers%27_Union
[15] u/rafnsfw, “They’re one and the same” (discussion of Taxpayers’ Union funding and conduct), r/newzealand (Reddit), 14 September 2022, https://www.reddit.com/r/newzealand/comments/xf5ywm/theyre_one_and_the_same/
[16] Research Association NZ – Code of Practice Ruling (February 2024), “Decision in Golden Mile Complaint against Curia”, Research Association of New Zealand, Feb 2024, https://www.researchassociation.org.nz/Upheld-complaints
[17] Research Association NZ – Independent Sub-Committee Findings (November 2024), “Complaint regarding Curia Market Research (Gender Treatment Poll)”, Research Association of New Zealand, Nov 2024 (PDF), ref. “RANZ Complaint Finding 6 Nov 24”
[18] Bryce Edwards, “Political Roundup: Has the Government lost the debate on Capital Gains Tax?”, NZ Herald, 9 April 2019, https://www.nzherald.co.nz/nz/political-roundup-has-the-government-lost-the-debate-on-cgt/D4MQGWXK2RCYFNTXSZDJJ7YMUY/
[19] Tova O’Brien, “Large majority of New Zealanders don’t want capital gains tax – poll”, Newshub News, 8 April 2019, https://www.newshub.co.nz/home/politics/2019/04/large-majority-of-new-zealanders-don-t-want-capital-gains-tax-poll.html
[20] Emma Hatton, “Chiding in plain sight: The Taxpayers’ Union and its battles”, Newsroom, 1 July 2021, https://www.newsroom.co.nz/chiding-in-plain-sight
[21] The Jackal (blog), “Taxpayers’ Union gets destroyed”, 14 September 2022, https://thejackalman.blogspot.com/2022/09/taxpayers-union-gets-destroyed.html
[22] Nicky Hager, Dirty Politics, Craig Potton Publishing, 2014 – (Investigative book detailing the role of figures like Cameron Slater and Jordan Williams in political smear campaigns.)
[23] Atlas Network – “Waging War on Waste”, profile of New Zealand Taxpayers’ Union (2023 Smart Bets partner), Atlas Network, 2023, https://www.atlasnetwork.org/stories/waging-war-on-waste
[24] Atlas Network – “NZTU campaign successfully fights punitive capital gains tax”, Atlas Network partner story (New Zealand, 2019), Atlas Network, https://www.atlasnetwork.org/stories/nztu-campaign-successfully-fights-punitive-capital-gains-tax
[25] Labour passes National in new poll, RNZ News, 17 January 2025, https://www.rnz.co.nz/news/national/539242/labour-passes-national-in-new-poll
[26] New Zealand Business Directory – Curia Market Research Ltd (company profile excerpt), NZWAO database, https://www.nzwao.com/companies/curia-market-research-limited/
[27] BizDb – Curia Market Research Limited (business information listing), BizDb.co.nz, https://www.bizdb.co.nz/companies/1486448
[28] Atlas Network – Asia & Oceania (Atlas partners and initiatives), Atlas Network (atlasnetwork.org), see: “New Zealand Taxpayers’ Union” as partner; David Seymour (ACT) former Atlas fellow
[29] World Taxpayers Associations – Executive Committee (Jordan Williams as President), World Taxpayers Associations, 2023, available at: worldtaxpayers.org/leadership
[30] Atlas Network – Wikipedia article (global think tank partnerships, including NZ Taxpayers’ Union), Wikimedia Foundation, https://en.wikipedia.org/wiki/Atlas_Network
Spot anything in this entry that is wrong? Please either leave a comment at the end or email, in confidence: bryce@democracyproject.nz