Acumen
1. Business / Trading Name:
Acumen New Zealand Limited (trading as Acumen)
2. Company Number:
1054551
3. NZBN:
9429037177638
4. Entity Type:
NZ Limited Company
5. LinkedIn Business Classification:
Public Relations and Communications Services
6. Companies Office Industry Classification:
M696252 Marketing consultancy service
7. Year Founded:
2000
8. Addresses:
• Physical Address: Level 7, Simpl House, 40 Mercer Street, Wellington, 6140, New Zealand
• Postal Address: PO Box 24 144, Manners Street, Wellington 6142, New Zealand
9. Website URL:
https://acumennz.com/
10. LinkedIn URL:
https://nz.linkedin.com/company/acumennz
11. Company Hub NZ URL:
https://www.companyhub.nz/companyDetails.cfm?nzbn=9429037177638
12. NZ Companies Office URL:
https://app.companiesoffice.govt.nz/co/1054551
13. Social Media URLs:
• Facebook: https://www.facebook.com/AcumenNewZealand/
Acumen Trust Limited
15. Key Shareholders: *denotes previous or present government role
Michael John Paton Dunlop (Acumen Trust Limited) (100%)
16. Leadership: *denotes previous or present government role
Adelle Keely (Chief Executive & Managing Director)
Michael Dunlop* (Chairman)
Keith Watson* (Director)
Adelle Keely (Director)
Bronwyn Millar (Director)
Victoria Spackman* (Director)
Alysha Rose Dingle* (Director)
17. Staff includes:[1] *denotes previous or present government role
Kirsten Blanchard (Client Partner)
Jamie Foote (Group Account Director)
Desmond Nash (Group Account Director)
Andrea Jutson* (Account Director)
Ellen Sinclair (Account Manager)
Emily Burt (Account Executive)
Esther Robinson* (Senior Account Director, Government Relations)
Greta Morrison (Account Manager)
Keeley James (Account Manager)
Marissa Parr (Senior Account Director)
Maxine Glogau (Senior Account Director)
Piper Byers (Account Manager)
Renee Ji* (Account Director)
Sam Dahlberg (Account Executive)
Sam Farrell*(Account Director)
Simon Wells (Account Executive)
18. Past Employees:
19. Clients/Members include:
Master Builders (RBMA)
19.a. Industries/Sectors Represented:
• Energy
• Financial & Professional Services
• Food & Fast-Moving Consumer Goods (FMCG)
• Health & Wellbeing
• Building & Infrastructure
• Manufacturing
• Primary Industries
• Public Sector
• Technology
• Travel & Retail
20. Publicly Disclosed Engagements:
“Constructive” Construction Forum: On behalf of Master Builders
Edelman Trust Barometer (NZ Edition): Each year Acumen partners with Edelman to release the Acumen Edelman Trust Barometer for New Zealand .
Microsoft New Zealand Partner Awards[7]
21. Affiliations[8]:
New Zealand Chambers of Commerce
Diversity Works
International Association of Business Communicators
Institute of Directors New Zealand
Public Relations Institute of New Zealand
Commercial Communications Council
The Hugo Group
The New Zealand Initiative
Trans-Tasman Business Circle
Global Women
AD Net Zero
Acumen is affiliated with Edelman PR, the world’s largest PR firm with 67 offices globally.[9]
22. Sponsorships / Collaborations:
23. Events (held or organized by this organization):
25. Controversies / Conflicts of Interest:
26. Other Information of Note:
Last updated: 03/04/2025
[1] https://acumennz.com/people/
[2] https://acumennz.com/work/advocating-for-a-better-built-environment/
[3] https://acumennz.com/work/demonstrating-microsofts-commitment-to-nz/
[4] https://prinz.org.nz/2024-prinz-awards-supreme-winner/
[5] https://prinz.org.nz/2024-prinz-awards-supreme-winner/
[6] https://campaignbrief.co.nz/2011/03/29/acumen-republic-wins-mastercar/
[7] https://acumennz.com/work/demonstrating-microsofts-commitment-to-nz/
[8] https://acumennz.com/about-us/
[9] https://prinz.org.nz/directory-listing/acumen-republic-wellington/
Spot anything in this entry that is wrong? Please either leave a comment at the end or email, in confidence: bryce@democracyproject.nz