Acumen

1. Business / Trading Name:

Acumen New Zealand Limited (trading as Acumen)

2. Company Number:

1054551

3. NZBN:

9429037177638

4. Entity Type:

NZ Limited Company

5. LinkedIn Business Classification:

Public Relations and Communications Services

6. Companies Office Industry Classification:

M696252 Marketing consultancy service

7. Year Founded:

2000

8. Addresses:

Physical Address: Level 7, Simpl House, 40 Mercer Street, Wellington, 6140, New Zealand

Postal Address: PO Box 24 144, Manners Street, Wellington 6142, New Zealand

9. Website URL:

https://acumennz.com/

10. LinkedIn URL:

https://nz.linkedin.com/company/acumennz

11. Company Hub NZ URL:

https://www.companyhub.nz/companyDetails.cfm?nzbn=9429037177638

12. NZ Companies Office URL:

https://app.companiesoffice.govt.nz/co/1054551

13. Social Media URLs:

Facebook: https://www.facebook.com/AcumenNewZealand/

14. Ultimate Holding Company:

Acumen Trust Limited

15. Key Shareholders: *denotes previous or present government role

Michael John Paton Dunlop (Acumen Trust Limited) (100%)

16. Leadership: *denotes previous or present government role

Adelle Keely (Chief Executive & Managing Director)

Michael Dunlop* (Chairman)

Keith Watson* (Director)

Adelle Keely (Director)

Bronwyn Millar (Director)

Victoria Spackman* (Director)

Alysha Rose Dingle* (Director)

17. Staff includes:[1] *denotes previous or present government role

Kirsten Blanchard (Client Partner)

Jamie Foote (Group Account Director)

Desmond Nash (Group Account Director)

Andrea Jutson* (Account Director)

Ellen Sinclair (Account Manager)

Emily Burt (Account Executive)

Esther Robinson* (Senior Account Director, Government Relations)

Greta Morrison (Account Manager)

Keeley James (Account Manager)

Marissa Parr (Senior Account Director)

Maxine Glogau (Senior Account Director)

Piper Byers (Account Manager)

Renee Ji* (Account Director)

Sam Dahlberg (Account Executive)

Sam Farrell*(Account Director)

Simon Wells (Account Executive)

18. Past Employees:

Andy Archer*

Sarak Knowles

Mandy Hancock

Karyn Arkell

Myrna Van Pelt

19. Clients/Members include:

Master Builders (RBMA)

Microsoft NZ

Uber

Samsung

Mastercard

19.a. Industries/Sectors Represented:

• Energy

• Financial & Professional Services

• Food & Fast-Moving Consumer Goods (FMCG)

• Health & Wellbeing

• Building & Infrastructure

• Manufacturing

• Primary Industries

• Public Sector

• Technology

• Travel & Retail

20. Publicly Disclosed Engagements:

“Constructive” Construction Forum: On behalf of Master Builders

Edelman Trust Barometer (NZ Edition): Each year Acumen partners with Edelman to release the Acumen Edelman Trust Barometer for New Zealand .

Microsoft New Zealand Partner Awards[7]

21. Affiliations[8]:

New Zealand Chambers of Commerce

Diversity Works

International Association of Business Communicators

Institute of Directors New Zealand

Public Relations Institute of New Zealand

Commercial Communications Council

The Hugo Group

The New Zealand Initiative

Trans-Tasman Business Circle

Global Women

AD Net Zero

Acumen is affiliated with Edelman PR, the world’s largest PR firm with 67 offices globally.[9]

22. Sponsorships / Collaborations:

23. Events (held or organized by this organization):

25. Controversies / Conflicts of Interest:

26. Other Information of Note:

Last updated: 03/04/2025


[1] https://acumennz.com/people/

[2] https://acumennz.com/work/advocating-for-a-better-built-environment/

[3] https://acumennz.com/work/demonstrating-microsofts-commitment-to-nz/

[4] https://prinz.org.nz/2024-prinz-awards-supreme-winner/

[5] https://prinz.org.nz/2024-prinz-awards-supreme-winner/

[6] https://campaignbrief.co.nz/2011/03/29/acumen-republic-wins-mastercar/

[7] https://acumennz.com/work/demonstrating-microsofts-commitment-to-nz/

[8] https://acumennz.com/about-us/

[9] https://prinz.org.nz/directory-listing/acumen-republic-wellington/

Spot anything in this entry that is wrong? Please either leave a comment at the end or email, in confidence: bryce@democracyproject.nz