Accentuate+ Public Relations

• Business/Trading Name: Accentuate+ Public Relations Limited.

• Company Number: 4039998.

• NZBN: 9429030493834.

• Entity Type: NZ Limited Company (Ltd).

• Business Classification: Public relations counselling service (code M696280).

• Industry Category: Communications and public relations services.

• Year Founded: Incorporated 1 October 2012.

• Addresses: Registered address originally at Level 6, Zephyr House, 82 Willis Street, Wellington (used until mid-2024). Postal address: PO Box 1522, Wellington Central 6140 (since Jun 2022). From June 2024 the official address is Apartment 210, 326 Evans Bay Parade, Hataitai, Wellington (with corresponding office addresses updated in 2024).

• Website URL:

https://accentuatepr.co.nz

• .

• LinkedIn URL: (Company): Accentuate+ Public Relations – Wellington (LinkedIn profile, exact URL not publicly accessible). (Personal LinkedIn for Rob McGregor: https://www.linkedin.com/in/robmcgregor.)

• Company Hub NZ URL: https://www.companyhub.nz/companyDetails.cfm?nzbn=9429030493834 (commercial aggregator).

• NZ Companies Office URL: https://app.companiesoffice.govt.nz/companies/app/ui/pages/companies/4039998

• Social Media URLs: Twitter: https://twitter.com/RobMcGregorPR (founder’s X/Twitter account; posts on local politics). No official Accentuate PR account located.

• Ultimate Holding Company: Data Not Found (no parent company; majority shares held by a family trust).

• Key Shareholders: Robert Alexander McGregor (holds 25% of shares) and the Balquidder Family Trust (holds 75%).

• Leadership: Director/Owner: Robert Alexander McGregor. No other directors listed. Associates (consultants): Dr Chris Galloway and Kate McGavin (public relations consultants).

• Staff: Small team. Principal consultant Rob McGregor (35+ years PR experience). No full-time staff beyond the owner and two named associates; likely subcontractors per project.

• Staff with Previous Government Roles: None identified. The founder and associates have backgrounds in corporate PR; there is no evidence of ex-government officials on staff.

• Past Employees: Data Not Found (no public records of former employees beyond current associates and Rob McGregor).

• Clients: Corporate and non-profit clients include a range of SMEs, associations, and charities. Current clients (self-listed) include Connected Accountants; Plus4 Insurance Solutions; Radburnd Cellars; Rangatira Investments; Raukawa ki te Tonga (Maori health provider); Wellington Jazz Orchestra (Rodger Fox Big Band); Stephens Lawyers; Te Omanga Hospice; Urban Art Foundation; and Young Jazz Band-Iti competition. Former/ongoing projects include numerous industry associations and businesses (e.g. BMW NZ, public trusts, arts organizations, etc.).

• Industries/Sectors Represented: Financial services (accountants, insurance, investment funds); agribusiness and viticulture; healthcare and aged care (hospice, medical research); IT and communications; automotive; retail (fashion); property and real estate; legal services; Māori health providers; hospitality and tourism; and arts/culture (music, visual arts).

• Publicly Disclosed Engagements: No formal lobbying activities disclosed. The firm’s website and press releases show involvement in clients’ corporate announcements (e.g. the merger of financial advisers’ associations), but no government contract or official advisory role is listed. It claims expertise in “government relations”, but there is no regulatory register of its work.

• Affiliations: Founder Rob McGregor holds community roles: advisory board member of Urban Art Foundation, director (2014–2022) of the Wellington Medical Research Foundation (Research For Life) and trustee (2006–2015) of Te Omanga Hospice. McGregor also co-founded the Wellington Business Network in 2013. The company is not listed as a member of PR industry associations (PRINZ etc.).

• Sponsorships/Collaborations: Data Not Found. (No public info on sponsorship of events or collaboration agreements.)

• Events (held or organised): Data Not Found. (No evidence Accentuate PR itself runs events; it produces media releases and manages PR for client events.)

• Political Donations: Data Not Found. (No record of the company or its director in public donation disclosures.)

• Controversies: None reported. Accentuate PR has no known scandals or legal issues. Its claims are promotional in nature; journalists note the firm operates quietly within NZ’s unregulated lobbying environment.

• Other Information of Note: The firm markets itself on longstanding media contacts and crisis management skills. It has won industry awards (International Association of Business Communicators) for prior campaign work (e.g. on national referenda). The company’s annual return was filed June 2024.

• Recipient of Wage Subsidy Scheme: Data Not Found. (No public evidence of COVID wage subsidy claims by this small firm.)

Sources

[1] Accentuate+ Public Relations Limited - business information, Bizdb, https://www.bizdb.co.nz/company/9429030493834/

[2] Accentuate+ Public Relations Limited (Scoop News), Scoop.co.nz, https://www.scoop.co.nz/stories/BU1212/S00045/accentuate-wellington-s-newest-public-relations-consultancy.htm

[3] About Accentuate (Accentuate+ PR website), accentuatepr.co.nz, https://accentuatepr.co.nz/about%20accentuate

[4] Team - Accentuate PR (Accentuate+ PR website), accentuatepr.co.nz, https://accentuatepr.co.nz/team

[5] Clients (Accentuate+ PR website), accentuatepr.co.nz, https://accentuatepr.co.nz/CLIENTS

[6] “Two adviser organisations merge to better serve independent financial advisers” (Media Release, Accentuate+ PR), accentuatepr.co.nz, https://accentuatepr.co.nz/Two%20adviser%20organisations%20merge%20to%20better%20serve%20independent%20financial%20advisers

[7] About Us – Wellington Business Network, network.flb.nz, https://network.flb.nz/about

[8] Guyon Espiner, “Lobbyists in New Zealand enjoy freedoms unlike most other nations in the developed world”, RNZ News, https://www.rnz.co.nz/news/lobbying/486670/lobbyists-in-new-zealand-enjoy-freedoms-unlike-most-other-nations-in-the-developed-world

[9] Lobbyists in New Zealand enjoy freedoms unlike most other nations in the developed world, RNZ News (In Depth, Guyon Espiner, 25 Mar 2023), https://www.rnz.co.nz/news/lobbying/486670/lobbyists-in-new-zealand-enjoy-freedoms-unlike-most-other-nations-in-the-developed-world

Spot anything in this entry that is wrong? Please either leave a comment at the end or email, in confidence: bryce@democracyproject.nz