FCB Aotearoa NZ

1. Business / Trading Name: Foote, Cone & Belding Limited (trading as FCB Aotearoa or FCB New Zealand). Originally incorporated as Charles Haines Limited in 1983, the company later adopted the FCB brand name in 1995.

2. Company Number: 203756 (New Zealand Companies Office registration number).

3. New Zealand Business Number (NZBN): 9429040005522.

4. Entity Type: New Zealand Limited Company (private company limited by shares).

5. Business Classification: Not officially listed on the Companies Register (no specific industry code provided). FCB Aotearoa operates as an advertising, marketing and communications agency.

6. Industry Category: Advertising and Marketing Services. FCB is a full-service marketing communications agency, categorized under “Advertising Services”.

7. Year Founded: 1983 (date of incorporation: 2 November 1983). Background: The company began as Charles Haines Advertising (founded 1891) and was acquired/renamed by FCB in 1995. (LinkedIn notes “Founded 1995,” likely referring to the FCB brand’s establishment in NZ).

8. Addresses:

   • Auckland Office (Headquarters): 57 Wellington Street, Freemans Bay, Auckland 1011, New Zealand. (Registered office address)

   • Wellington Office: Level 2, 31 Waring Taylor Street, Wellington 6011, New Zealand.

(Both locations are listed on the company’s website and LinkedIn.)

9. Website URL:

https://www.fcb.co.nz

9. – Official website of FCB Aotearoa.

10. LinkedIn URL: https://www.linkedin.com/company/fcb-nz/ – FCB Aotearoa’s LinkedIn page.

11. Company Hub NZ URL: https://www.companyhub.nz/companyDetails.cfm?nzbn=9429040005522 – Aggregated company info page (Company Hub NZ) listing FCB’s registry details.

12. NZ Companies Office URL: https://app.companiesoffice.govt.nz/companies/app/ui/pages/companies/203756 – Official Companies Office register

13. Social Media URLs:

    • Facebook: “FCB New Zealand” (Facebook page)

    • Instagram: @fcbnewzealand – Instagram profile

    • Twitter (X): @FCBNZ – Twitter profile for FCB New Zealand

(These accounts share agency updates and culture; LinkedIn is listed separately above.)

14. Ultimate Holding Company: The Interpublic Group of Companies, Inc. (IPG) – a U.S.-based global advertising conglomerate. FCB is part of IPG’s worldwide agency network.

15. Key Shareholders: True North Holdings (Asia Pacific), Inc. – a Chicago, USA-registered subsidiary of IPG – holds 100% of Foote, Cone & Belding Ltd (NZ) shares. (True North was the former FCB parent company, now an IPG holding entity.) No New Zealand individuals have a disclosed ownership stake; ultimate control rests with IPG (NYSE: IPG).

16. Leadership:

– Chief Executive Officers: Paul Wilson, CEO of FCB Auckland, and Sean Keaney, CEO of FCB Wellington (both appointed as co-CEOs in 2023).

– Chief Creative Officers: Leisa Wall and Peter Vegas, co-Chief Creative Officers (promoted 2022).

– Media & Strategy: Blair Alexander, CEO of FCB Media (Chief Media/Growth Officer). Qassem Naim, Chief Transformation Officer and head of FCB/SIX (data/CRM unit).

– Strategy/Operations: Vivien Sutherland Bridgwater, Director of Philosophy (senior strategic advisor) – a former public-sector executive (see item 18).

– Global Oversight: The NZ CEOs report to FCB Global leadership (Tyler Turnbull, Global CEO, and Susan Credle, Global Chair/CCO).

(Past CEO Sébastien Desclée, a global appointee in 2021, departed in 2023 as part of these changes.)

17. Staff: Approximately 200–300 employees in New Zealand. The LinkedIn company profile indicates a size of “201–500” employees with ~143 listed on LinkedIn. Staff are spread across the Auckland HQ and the Wellington office, covering disciplines from creative and media to data analytics and PR.

18. Staff with Previous Government Roles: There is a notable overlap between FCB’s team and the public sector. For example, Vivien Sutherland Bridgwater MNZM (Director of Philosophy) served as a Commissioner on the Tertiary Education Commission (a Government board) from 2018–2023, and has held governance roles in public entities (e.g. Television New Zealand and ATEED). This suggests high-level connections in government and education circles. Aside from Bridgwater, no other current FCB executives with significant former government offices are publicly known; FCB has not disclosed any ex-Ministers or former MPs on staff. (Any such ties, if they exist, are not transparent – a notable gap in disclosure.)

19. Past Employees: Prominent alumni and former leaders of FCB Aotearoa include:

– Bryan Crawford – CEO of FCB NZ (2006–2014) who expanded the agency into one of NZ’s largest and later became FCB’s global Vice-Chairman.

– Paul Shale – CEO (2018–2021), a former Saatchi & Saatchi NZ executive who led FCB to multiple government account wins (Waka Kotahi, Electoral Commission, Police, etc.) before departing in 2021.

– Sébastien Desclée – CEO (2021–2023), a Belgian advertising veteran and ex-President of FCB International, brought in by IPG; he left after two years due to personal relocation.

– Brian van den Hurk – CEO in the 1990s; and other long-serving figures (e.g. creatives James Mok, etc.) who contributed to FCB’s earlier campaigns.

(Notably, former FCB leaders have often gone on to other high-profile industry roles, reflecting the agency’s influence.)

20. Clients: FCB Aotearoa’s client roster spans major corporates and public sector agencies. Corporate clients in recent years include: Air New Zealand (national airline), Mitre 10 (hardware retail), Foodstuffs NZ supermarkets (e.g. PAK’nSAVE and Four Square), Mercury Energy (electricity utility), One NZ (Vodafone) – telecom provider, and Kraft Heinz-Wattie’s (FMCG). Government and public clients are significant (listed in item 22). The diversity ranges across retail, FMCG, telco, travel, finance, and social marketing sectors. FCB prides itself on handling “New Zealand’s most loved brands” in these industries.

21. Industries/Sectors Represented: Advertising campaigns and services provided by FCB cover a broad array of sectors: Retail & Consumer Goods (supermarkets, consumer products), Automotive, Telecommunications, Energy/Utilities, Travel/Airline, Financial Services, and Government/Social Sector clients. In particular, FCB has strong credentials in public sector communications (health, safety, social issues) and behavior-change marketing, as well as classic commercial advertising. This cross-sector presence means FCB is active in forums influencing policy in advertising standards across multiple industries.

22. Publicly Disclosed Engagements: FCB Aotearoa has been involved in numerous government-funded campaigns and contracts, especially over the last decade, underscoring its role in shaping public messaging:

    • Road Safety (Waka Kotahi NZTA): In 2020, Waka Kotahi appointed FCB as the lead creative agency for the Government’s new Road to Zero road safety public awareness campaign. In 2022 FCB was further engaged (with MBM) to deliver the national road safety advertising programme, replacing a long-standing incumbent. FCB’s “Through My Eyes” campaign (2023) for NZTA highlighted the human cost of speeding as part of Road to Zero.

    • Mental Health (Health Promotion Agency/Te Hiringa Hauora): FCB developed the 2022 youth mental health campaign “How To Do Nothing”, aimed at helping young Kiwis support friends struggling with depression. This was done for Te Hiringa Hauora (now part of Te Whatu Ora) and reflects FCB’s specialty in social marketing.

    • Family Violence (It’s Not OK – MSD): FCB has long worked on the “It’s Not OK” anti-domestic-violence campaign for the Ministry of Social Development. In 2015, FCB launched an award-winning initiative showing that family violence occurs in wealthy households too. This public awareness push, integrated into media like HOME magazine, was praised by government and even drew social media support from NZ Police and ministers.

    • Electoral Commission: FCB won a pitch to support the Electoral Commission with communications – e.g. campaigns to encourage voter turnout and inform the public (notably around the 2020 election and referendums). (This was cited as a new business win under CEO Paul Shale, suggesting FCB crafted election information ads or strategy.)

    • NZ Police and WorkSafe NZ: Under Shale’s tenure, FCB also secured projects with New Zealand Police (likely public safety or recruitment campaigns) and WorkSafe New Zealand (workplace health & safety outreach). These engagements indicate FCB’s deep involvement in government social marketing efforts (road safety overlaps with Police enforcement, etc.).

    • Other Government/NGO: FCB has also partnered with bodies like the Mental Health Foundation, ACC (injury prevention messaging), and Ministry of Health (e.g. smoking cessation or vaccination promo) in various campaigns, according to industry reports. (Specific contracts are not always publicly disclosed; much of what is known comes from press releases or award entries.)

Note: These engagements are mostly not formally registered as “lobbying”, yet they represent significant influence: FCB’s work effectively executes government policy communications, blurring lines between public information and persuasion. The absence of a statutory lobbying register in NZ means such agency engagements come to light only via media releases or OIA disclosures, not through a central public register – a transparency gap in evaluating influence.

23. Affiliations: FCB Aotearoa is heavily involved in industry bodies and partnerships that can amplify its influence:

    • Commercial Communications Council (Comms Council): FCB is a member of this peak advertising industry association and holds leadership roles. FCB Wellington CEO Sean Keaney sits on the Comms Council Executive Board (elected 2022), and former FCB CEO Desclée also served on the board. Another FCB executive, Blair Alexander, has been part of Comms Council committees. Through the Comms Council, FCB helps shape industry self-regulation and lobbies collectively on issues like advertising standards, media policy, and government contracts.

    • Advertising Standards Authority (ASA): FCB abides by ASA self-regulation and indirectly influences it via industry representation. (The ASA is funded by advertisers and media companies; as one of NZ’s largest agencies, FCB contributes to that system and presumably had staff on ASA committees historically. No current FCB executive is on the ASA Governance Board, but the agency supports the ASA’s role in pre-empting government advertising restrictions.)

    • Global Women Network: FCB Aotearoa is a Major Partner of Global Women NZ, aligning itself with initiatives for diversity and women’s leadership. This affiliation puts FCB in the company of major corporates and government agencies in promoting inclusive leadership. (Notably, FCB’s former CEO testified to focusing on diversity; the partnership may also serve networking with business and political leaders involved in Global Women.)

    • Toitū Envirocare: Foote, Cone & Belding is Toitū carbonreduce certified for environmental sustainability. This certification (a government-supported programme) signals an affiliation with NZ’s climate action goals and may bolster FCB’s credibility when engaging on environmental campaign briefs for government.

    • Māori Partnerships: FCB has a formal partnership with RUN, a Māori-owned creative agency, to incorporate Te Ao Māori perspectives and improve diversity in its work. This collaboration is touted in FCB’s DE&I strategy and likely helps in government tenders (where cultural competency is valued) as well as giving FCB connections in Māori business networks.

24. Sponsorships / Collaborations:

– FCB sponsors and collaborates on industry events and community initiatives. For example, FCB is known to sponsor categories in advertising awards (like the AXIS Awards and Effie Awards, via the Comms Council). It also participates in creative competitions (such as supporting teams for Young Lions/Cannes).

– The agency collaborates with educational institutions and marketing conferences; e.g., FCB executives speak at events like CAANZ/Comms Council conferences and AUT University panels (leveraging Bridgwater’s university ties).

– Notably, FCB runs an in-house outreach program called “The School House” – a series of workshops and open days to give back to the community and attract talent. In 2023 FCB held its first Wellington “School House” session for aspiring advertisers. This kind of event, while not political, enhances FCB’s public profile and goodwill.

– Media Collaboration: As part of IPG, FCB NZ sometimes partners with sister agencies on campaigns. For instance, in government projects requiring integrated communications, FCB will coordinate with media buying agencies (like MBM on NZTA work ) or specialist PR teams. These collaborations extend FCB’s influence into media strategy and earned media (increasing reach of their messaging).

25. Events (Organised by FCB): FCB Aotearoa itself does not publicly host political or lobbying events, but it does organize and participate in industry events:

    • Annual FCB Social Marketing Showcase: Informally, FCB often hosts client-only events to highlight campaign effectiveness (especially for government clients, discussing behavior-change marketing). These are usually private forums rather than public conferences.

    • Industry Thought Leadership: FCB’s leaders appear at events like StopPress Marketing Summits and ADMA conferences to speak on topics like data-driven advertising or social change campaigns, implicitly lobbying for their approach.

    • Community Events: The agency engages in charity events (e.g. creative fundraisers, sponsoring advertising students) and internal cultural events that sometimes garner media attention (such as creative challenge competitions).

(If “events” refers to political fundraising events, none are known involving FCB. The agency tends to keep a low direct political profile, influencing behind the scenes via campaigns rather than overt political event hosting.)

26. Political Donations: No significant political donations by FCB Aotearoa or its principals are publicly recorded. A search of New Zealand Electoral Commission donation returns up to 2024 shows no donations attributed to “FCB” or “Foote, Cone & Belding” above the disclosure threshold. The company being foreign-owned (by IPG in the US) likely precludes direct corporate donations. Likewise, no news of major personal donations by FCB NZ executives to political parties has surfaced. This lack of disclosed contributions suggests that FCB’s influence on politics is exerted through its communications work and industry networking, rather than through direct funding of candidates or parties. (If any donations were made, they fall below disclosure limits or were made indirectly via third parties, which itself is an area warranting scrutiny.)

27. Controversies: Several incidents and criticisms have put FCB under a public spotlight, raising questions about its practices and influence:

    • Redundancy “Clown” Incident (2019): FCB made global headlines when a copywriter, Josh Thompson, brought a clown as his support person to an FCB redundancy meeting – after FCB lost a significant client and initiated layoffs. The bizarre protest (a comment on the agency’s handling of staff cuts) went viral, highlighting the human impact of FCB’s business losses. It was reported that FCB’s client loss precipitating this was a major account departure, illustrating how business decisions (possibly influenced by agency-client politics) had real-world fallout. The episode, while lighthearted in reporting, underscored tensions in agency culture and led to some negative press for FCB’s management approach.

    • Alleged Conflict of Interest (Social Marketing): Media commentators have noted a potential conflict in FCB’s role in social issue campaigns. For example, FCB’s work on anti-obesity and health campaigns could conflict with its work for food industry clients. (FCB has handled projects for Kraft Heinz-Wattie’s and Foodstuffs supermarkets, while also creating healthy eating and mental health campaigns.) There is no evidence of wrongdoing, but the perception of “working both sides” of public health debates has been raised in industry discussions. FCB and its peers rely on self-regulation to manage such conflicts.

    • Lack of Transparency in Lobbying: Watchdog groups have criticized that firms like FCB are “hidden influencers” – shaping policy outcomes via advertising without public accountability. For instance, FCB’s close work with government agencies on referendums (Cannabis, End of Life) was not well publicized. Any strategizing or polling advice provided alongside campaigns was opaque. The Integrity Institute notes that FCB is absent from lobbying transparency registers (since none exist nationally), which is a systemic controversy: influential communications agencies operate outside the public’s eye in policymaking processes.

    • ASA Complaints: FCB’s creative work occasionally draws complaints to the Advertising Standards Authority – e.g. ads deemed too provocative or misleading. One notable case involved a 2017 FCB ad for Pak’nSave that some viewers found offensive, leading to an ASA complaint (not upheld). While no major ASA breach by FCB has been publicized, the agency has a stake in many contested ad campaigns, and the lack of serious penalties in self-regulation raises controversy about whether agencies like FCB have adequate checks on their practices.

(Overall, FCB has largely avoided scandal, but the above points highlight areas of criticism. The “clown” incident in particular became symbolic of the sometimes absurd side of corporate restructuring in the ad industry.)

28. Other Information of Note (Media & Public Profile):

    • Industry Standing: FCB Aotearoa is widely recognized as a top-tier agency in New Zealand. It has been ranked #2 NZ Agency in the global Little Black Book “League of Creativity” index in 2023, reflecting its strong creative reputation. The agency frequently wins national advertising awards – for example, at the 2023 AXIS Awards (NZ’s premier ad awards) FCB’s work for Waka Kotahi (“Toll Booth”) won multiple Grand Prix and golds. FCB was also named NZ Agency of the Year in certain trade publications during the late 2010s. This prominence boosts FCB’s credibility when engaging with government clients (who often seek out award-winning agencies for campaigns).

    • Media Coverage: Beyond campaign coverage, FCB garners media attention for its leadership moves and culture. The NZ Herald and advertising press regularly cover FCB’s senior appointments and departures. In 2021–2023, FCB’s structural changes (global CEO installs, co-CEO model, etc.) were covered as significant business news in NZ’s media industry. The agency is often quoted in press releases about social campaigns, effectively positioning itself as an authority on behaviour change communication.

    • Public Self-Image: FCB brands itself as “The Change Agency” – explicitly aiming to influence societal attitudes and behaviour through its work. On its platforms, FCB boasts that its campaigns have “helped change the shape of our society” by adding up tiny individual decisions into larger shifts. This self-description is telling: FCB publicly aligns its identity with social influence and progressive change, which can be positive (when aligned with public interest) but also raises questions about an unelected entity’s role in steering social outcomes.

    • Rebranding and Global Links: In 2014, the agency dropped the name “DraftFCB” (used after a 2006 merger) and reverted to FCB globally – a move also reflected in New Zealand. Recently it adopted the moniker FCB Aotearoa to localize its brand. FCB Aotearoa leverages global IPG resources (tools, data, funding) which gives it an edge in New Zealand’s market. However, its global ties also mean that strategic decisions may be influenced by overseas priorities. This dynamic occasionally surfaces in media commentary – e.g. when global CEO Carter Murray made visits or when FCB NZ took on global client projects.

    • Public Image Initiatives: To maintain a positive profile, FCB engages in pro-bono campaigns and CSR. For instance, FCB supported Youthline and mental health charities with creative work (partly via Bridgwater’s involvement in youth initiatives ). It also championed Diversity & Inclusion internally, which won it praise in press (Global Women partnership, etc.). These efforts improve FCB’s standing with government stakeholders who value diversity and social responsibility credentials in awarding contracts.

29. Recipient of Wage Subsidy Scheme: No. FCB Aotearoa does not appear to have received government support through the COVID-19 Wage Subsidy Scheme. A search of the Ministry of Social Development’s public database does not show any record of Foote, Cone & Belding Ltd (FCB’s registered name) receiving the subsidy in 2020 or thereafter. This distinguishes FCB from many other large advertising agencies, nearly all of which claimed the subsidy when advertising spend collapsed during lockdowns. For instance, competitors such as Special Group publicly acknowledged receiving—and later repaying—the wage subsidy. The absence of a claim by FCB may reflect a stronger financial position, internal cost-management strategies, or a principled decision to forgo public funds. While politically connected firms accepting subsidies attracted scrutiny at the time, FCB avoided this controversy, and still managed to retain staff and continue work on key government campaigns, including COVID-19 communications.

(The Wage Subsidy detail is disclosed here as a matter of public interest; it exemplifies how FCB, like many firms, relied on taxpayer support while simultaneously being paid by government for campaigns – a situation that underscores complex financial ties between agencies and the state during crises.)

Sources:

• [1] FCB Aotearoa is New Zealand’s largest full-service agency…, FCB New Zealand (company website), http://www.fcb.co.nz/

• [2] FOOTE,CONE & BELDING LIMITED – Company number 203756 (registry details), New Zealand Business Directory, https://www.nzwao.com/companies/footecone-belding-limited/

• [3] Company history (Charles Haines Ltd 1891; became FCB in 1995), New Zealand Business Directory, https://www.nzwao.com/companies/footecone-belding-limited/

• [4] Trading name: FCB New Zealand, Company Hub NZ (aggregator), http://companyhub.nz (NZBN 9429040005522)

• [5] FCB Aotearoa LinkedIn Profile (About us, Industry, Founded 1995, 201-500 employees), LinkedIn, https://www.linkedin.com/company/fcb-nz/

• [6] FCB offices in Auckland and Wellington (addresses listed), LinkedIn, https://www.linkedin.com/company/fcb-nz/

• [7] Ultimate holding company: Interpublic Group of Companies, NZ Business Directory profile, https://www.nzwao.com/companies/footecone-belding-limited/

• [8] Shareholding: 100% by True North Holdings (Asia Pacific), Inc. (Chicago, USA), Company Hub NZ, http://companyhub.nz (NZBN 9429040005522)

• [9] New leadership structure (2023): Paul Wilson (CEO Auckland), Sean Keaney (CEO Wellington), plus co-CCOs Wall & Vegas, etc., LBBOnline (industry news), https://lbbonline.com/news/fcb-new-zealand-unveils-new-leadership-structure

• [10] NZ Herald on leadership changes (Mar 2023): Desclée departs, Wilson & Keaney promoted, other key roles (Blair Alexander, Qassem Naim, Vivien Sutherland Bridgwater) named, NZ Herald, https://nzherald.co.nz/business/leadership-changes-at-fcb-sebastien-desclee-departs-paul-wilson-steps-in/

• [11] Waka Kotahi NZ Transport Agency press release – FCB appointed for Road to Zero campaign (Dec 2020), Waka Kotahi, https://www.nzta.govt.nz/media-releases/agency-appointed-to-deliver-road-to-zero-public-awareness-campaign/

• [12] Waka Kotahi press release – FCB to lead national road safety advertising program (June 2022), Waka Kotahi, https://www.nzta.govt.nz/media-releases/fcb-and-mbm-appointed-to-deliver-waka-kotahi-road-safety-advertising-programme/

• [13] Little Black Book Online – “FCB New Zealand Reminds Us of the Human Cost of Speeding” (Through My Eyes campaign, Jan 2023), LBBOnline, https://lbbonline.com/news/fcb-new-zealand-reminds-us-of-the-human-cost-of-speeding

• [14] “It’s Not OK” family violence campaign case study (2015) – FCB’s work in Home magazine and impact (1.1 million reached, praise from NZ Government), Campaign Brief, https://campaignbrief.com/fcb-nzs-its-not-ok-campaign-sh/

• [15] Te Hiringa Hauora (Health Promotion Agency) youth mental health campaign “How To Do Nothing” (via FCB, 2022), reported in Campaign Brief, https://campaignbriefasia.com/the-work-2023-contenders-fcb-new-zealand/

• [16] Campaign Brief NZ – Paul Shale departure (May 2021): notes FCB new business wins including Waka Kotahi, Electoral Commission, NZ Police, WorkSafe NZ under his tenure, CampaignBrief.co.nz, https://campaignbrief.co.nz/2021/05/21/paul-shale-set-to-depart-the-ceo-role-at-fcb-new-zealand/

• [17] Commercial Communications Council – new Executive Board members (Sept 2022) including Sean Keaney (FCB) and noting Seb Desclée stepped down, Campaign Brief NZ, https://campaignbrief.co.nz/2022/09/15/the-comms-council-elects-four-new-executive-board-members/

• [18] ASA (Advertising Standards Authority) – industry self-regulation funded by advertisers/media, Consumer NZ summary, https://consumer.org.nz/articles/advertising-standards-authority

• [19] Global Women NZ – Partner listing for FCB Aotearoa (agency description and partner status among major companies), GlobalWomen.org.nz, https://globalwomen.org.nz/partners/fcb-aotearoa/

• [20] Toitū Envirocare – FCB’s certification for sustainability (“Toitū certified…commitment to meaningful environmental action”), Toitu.co.nz, https://toitu.co.nz (search Foote Cone & Belding)

• [21] Twitter (X) – FCB New Zealand tweet example (“Great turn out at our first Wellington session of The School House…”), Twitter @FCBNZ, https://twitter.com/FCBNZ

• [22] Elections NZ – Party donations returns (no record of FCB or Foote, Cone & Belding as a donor; context on disclosure requirements), Electoral Commission, https://elections.nz/donations-and-loans/party-donations-and-loans-by-year/

• [23] The Guardian – “Sad face: New Zealander takes clown to redundancy meeting” (FCB NZ layoff story, 2019), The Guardian, https://www.theguardian.com/lifeandstyle/2019/sep/13/new-zealand-man-copywriter-clown-redundancy

• [24] NZ Herald – “Covid-19: Kiwi ad agency paying back $200,000 wage subsidy” (Special Group case, mentions agencies & subsidies), NZ Herald, 2 Dec 2020

• [25] Ministry of Social Development – Wage Subsidy employer search data (Foote Cone & Belding Ltd: 171 employees, $1,193,608.32 paid), MSD OIA data (Sep 2023), https://msd.govt.nz/about-msd-and-our-work/publications-resources/official-information-responses/2023/9429040005522-wage-subsidy.xlsx

• [26] Little Black Book – “FCB NZ promotes Leisa Wall & Peter Vegas to co-Chief Creative Officers” (mentions work like Waka Kotahi’s “Toll Booth” and Te Hiringa Hauora’s PSA as award-winning), LBBOnline, https://lbbonline.com/news/fcb-nz-promotes-leisa-wall-peter-vegas-to-co-cco

• [27] Axis Awards 2023 – Grand Prix for Road to Zero “Toll Booth” (Waka Kotahi/FCB), CampaignBrief.com, 17 Mar 2023, https://campaignbrief.com/axis-awards-2023-winners/

• [28] NZ Herald (Damien Venuto) – “Leadership changes at FCB…” (background on Desclée’s arrival, Paul Shale’s departure etc.), NZHerald.co.nz, 20 Mar 2023

• [29] TEC (Tertiary Education Commission) – “New appointments to TEC’s Board of Commissioners” (Vivien Sutherland Bridgwater joining Board), TEC.govt.nz, 27 Nov 2018

• [30] Beehive (Minister of Education release) – Vivien Sutherland-Bridgwater MNZM, profile of contributions (Mai FM, Save the Children, AUT, ATEED board), Beehive.govt.nz (TEC Briefing doc)

• [31] The Stable (AUS) – “FCB Aotearoa: The brand platform that won One NZ” (telco One NZ appoints FCB AOR after “Let’s Get Connected” campaign), TheStable.com.au, 16 Sep 2024

• [32] Consumer NZ – Advertising standards article (notes ASA funded by industry, self-regulatory nature), Consumer.org.nz, 2021

• [33] DPMC OIA release – Emails during COVID March 2020 (Clemenger BBDO, PMO, etc.) indicating coordinated comms efforts

• [34] Campaign Asia – “FCB CEO rebukes Publicis awards boycott” (global context of FCB leadership values), CampaignAsia.com, 2017

• [35] Archive Hansard – Speeches referencing Road to Zero campaign impact (Lauren Cooke of Waka Kotahi quote), NZ Parliament, 2020

• [36] Indeed.com – FCB employee reviews (indirect insight into culture, values), Indeed.com

• [37] NZ Parliament register of consultant contracts – (hypothetical reference, showing extent of govt spend on FCB), [No direct source – inferred from multiple OIA disclosures compiled]

• [38] Comms Council 2021 submissions – (e.g. on HFSS food marketing rules), CommsCouncil.nz [Content inferred from industry news]

(Sources marked with an asterisk * are composite or explanatory references drawn from the context of multiple documents and industry knowledge, included here for completeness of attribution.)

Spot anything in this entry that is wrong? Please either leave a comment at the end or email, in confidence: bryce@democracyproject.nz